![]() ![]() ![]() START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. ![]() Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time-with more than 56 million views and counting. ![]()
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